May 12, 2025
Arlington, TX
Rangers vs. Rockies
734 Stadium Dr, Arlington, TX 76011, United States
Event Details
Agenda
đź“Ť 2:00 PM – 2:15 PM | Introduction & Opening Remarks
đź“Ť 2:15 PM – 3:00 PM | Dane Saville: Wrestling with Organic: How to Become the Local SEO Main Event
- Discover the consistent traits of citations, such as keyword usage to average length to prevalence of schema markup, used in Google’s AI Overviews, as well as the impact they have on metrics like clickthrough rates, from a study of more than 1,000 search phrases across transactional, commercial, and informational terms.
- Learn how to craft and structure content and optimization strategies to maximize the
potential to get into the citations of AI Overviews and as links provided in platforms like ChatGPT (and differentiate when there is and is not an opportunity to be a link). - Understand what success will look like for your SEO strategies as both search results and consumer behaviors continue to evolve.
đź“Ť 3:15 PM – 4:00 PM | Ross Tinkham (Podium): AI, Automation, and the Future of Dealerships
đź“Ť 4:15 PM – 4:45 PM | Darrell Steed: Growing Your Sales, Fixed Ops, and F&I Through Acquisition and Used Operations – Stop Letting the Auctions Make All Your Profits
đź“Ť 5:00 PM – 5:45 PM | Erminio Lalli: The Hidden Threat to Your Dealership’s Reputation
- A security breach is one of the biggest risks to your dealership’s reputation.
- Cybersecurity Is Essential for Maintaining Customer Trust
- Why Meriplex is well suited to protect your dealership’s reputation.
đź“Ť 6:00 PM – 9:00 PM | VIP Networking in Private MLB Suite
🔥 Join top industry leaders and take your dealership to the next level!
Speakers
Dane Saville
Director of Brand Experience at SearchLab
Dane Saville is the Director of Brand Experience at SearchLab Digital, bringing over 15 years of digital marketing expertise across industries. Specializing in content strategy and local SEO, he also hosted an award-winning podcast known for its content and style. Dane has spoken at top marketing events like Digital Marketing Europe, Digital Dealer, MJ Bizcon, and more, sharing his insights and experience.
Ross Tinkham
GTM Leader at Podium, Vice President and General Manager
Ross Tinkham is an AI and automation specialist at Podium, dedicated to helping dealerships enhance efficiency and customer engagement through innovative technology. His expertise centers on creating streamlined, responsive processes that prepare dealerships for a future shaped by AI-driven solutions.
Darrell (The Wolf) Steed
EFFICIENCY EXPERT
Darrell is the founder of SmartWolf Consulting, helping Tier 2 and 3 auto dealers streamline operations, improve inventory strategies, and boost sales. With over 15 years of experience, he delivers practical solutions that drive efficiency, reduce ad spend, and increase profitability through clear, results-driven processes.
Erminio Lalli
Vice President, Account Executives at Meriplex
Erminio Lalli is VP of Sales at Meriplex, a leading provider of managed IT and cybersecurity solutions. With 20+ years in tech and healthcare, he’s led top-performing sales teams and driven strong revenue growth, especially in the mid-market. At Meriplex, he’s helped integrate new product lines and align sales with business goals. In his upcoming talk, Erminio will explore how robust cybersecurity protects auto dealerships’ reputations, emphasizing proactive strategies that build trust and safeguard operations.
Why You Should Attend
Owner:
- Gain powerful, actionable strategies from industry leaders to drive profitability across all dealership departments.
- Learn how cutting-edge AI, automation, and marketing solutions can position your dealership for long-term success.
- Network with top industry experts and peers in an exclusive VIP suite environment to explore new business opportunities.
General Manager/General Sales Managers:
- Discover cohesive approaches to sales, service, and finance that will enhance profitability and boost dealership success.
- Explore innovative acquisition strategies to maximize revenue from used operations and reduce reliance on auctions.
- Learn how to use AI and automation to streamline processes, improve customer engagement, and drive overall dealership growth.
Marketing Manager:
- Understand how to leverage advanced analytics and data-driven marketing to create highly targeted, effective campaigns.
- Learn to implement omni-channel advertising solutions that integrate digital, social, and traditional channels for a cohesive brand presence.
- Discover creative storytelling techniques to enhance customer engagement and build lasting loyalty.
Sales/Floor Manager:
- Gain insights on creating a memorable dealership experience that attracts and retains customers.
- Learn how to enhance customer engagement through AI-driven tools and automation to boost satisfaction and loyalty.
- Discover new strategies for aligning sales efforts with marketing and service to create a seamless customer journey.
Used Car
Manager:
- Discover strategies to optimize acquisition processes and grow revenue from used operations.
- Learn how to build internal acquisition channels to reduce dependency on auctions and drive profits.
- Gain insights into utilizing advanced technology and data analysis to enhance used car operations and profitability.
Internet
Manager:
- Explore the role of AI and automation in creating personalized, efficient online customer experiences.
- Learn how advanced marketing solutions can boost online lead generation, engagement, and conversions.
- Discover strategies for integrating online and in-store customer journeys for a seamless buying experience.
Location
Globe Life Field
Arlington, Texas
Globe Life Field is a state-of-the-art baseball stadium in Arlington, Texas, and the home of the Texas Rangers. Opened in 2020, it replaced Globe Life Park and features a retractable roof, ensuring comfortable conditions for fans year-round.
Designed with modern amenities, Globe Life Field provides an immersive game-day experience with expansive seating, premium dining, and a massive video board. It has hosted major events, including the World Series, and continues to be a top destination for baseball and entertainment in the Dallas-Fort Worth area.
What Dealers Are Saying
The best dealership event I’ve ever attended. The speakers were top-notch, and the networking was invaluable!
John D.
General Manager
I walked away with real strategies that made an impact on my dealership immediately.
Sarah K.
Dealer Principal
This seminar gave us practical strategies we could use right away. A must-attend!”
Jordan H.
Marketing Manager
This is NOT just another conference.
This is a game-changing experience designed for automotive leaders like YOU!
Exclusive Bonus for Attendees
Exclusive Bonus for Attendees