May 20, 2025
San Francisco, CA
Giants vs. Royals
24 Willie Mays Plaza, San Francisco, CA 94107, United States
Event Details
Agenda
📍 2:00 PM – 2:15 PM | Introduction & Opening Remarks
📍 2:15 PM – 3:00 PM | Ross Tinkham (Podium): AI, Automation, and the Future of Dealerships
📍 3:15 PM – 4:00 PM | Brad King: Profiting through pictures
📍 4:15 PM – 4:45 PM | Darrell Steed: Growing Your Sales, Fixed Ops, and F&I Through Acquisition and Used Operations – Stop Letting the Auctions Make All Your Profits
📍 5:00 PM – 5:45 PM | Erminio Lalli
📍 6:00 PM – 9:00 PM | VIP Networking in Private MLB Suite
🔥 Join top industry leaders and take your dealership to the next level!
Speakers

Brad King
President at Dealermade Photo Studios
Brad King is the founder of Dealermade, a leading provider of automated media production and photo studio systems for the automotive industry. For over 15 years, he’s led the development of in-dealership studios that deliver 150+ high-res images, 360° spins, and interior panoramas in under 90 seconds—transforming vehicle presentation through advanced automation and innovation.

Erminio Lalli
Vice President, Account Executives at Meriplex
Erminio Lalli is VP of Sales at Meriplex, a leading provider of managed IT and cybersecurity solutions. With 20+ years in tech and healthcare, he’s led top-performing sales teams and driven strong revenue growth, especially in the mid-market. At Meriplex, he’s helped integrate new product lines and align sales with business goals. In his upcoming talk, Erminio will explore how robust cybersecurity protects auto dealerships’ reputations, emphasizing proactive strategies that build trust and safeguard operations.

Ross Tinkham
GTM Leader at Podium
Ross Tinkham is an AI and automation specialist at Podium, dedicated to helping dealerships enhance efficiency and customer engagement through innovative technology. His expertise centers on creating streamlined, responsive processes that prepare dealerships for a future shaped by AI-driven solutions.

Darrell (The Wolf) Steed
EFFICIENCY EXPERT
Darrell is the founder of SmartWolf Consulting, helping Tier 2 and 3 auto dealers streamline operations, improve inventory strategies, and boost sales. With over 15 years of experience, he delivers practical solutions that drive efficiency, reduce ad spend, and increase profitability through clear, results-driven processes.
Why You Should Attend
Owner:
- Gain powerful, actionable strategies from industry leaders to drive profitability across all dealership departments.
- Learn how cutting-edge AI, automation, and marketing solutions can position your dealership for long-term success.
- Network with top industry experts and peers in an exclusive VIP suite environment to explore new business opportunities.
General Manager/General Sales Managers:
- Discover cohesive approaches to sales, service, and finance that will enhance profitability and boost dealership success.
- Explore innovative acquisition strategies to maximize revenue from used operations and reduce reliance on auctions.
- Learn how to use AI and automation to streamline processes, improve customer engagement, and drive overall dealership growth.
Marketing Manager:
- Understand how to leverage advanced analytics and data-driven marketing to create highly targeted, effective campaigns.
- Learn to implement omni-channel advertising solutions that integrate digital, social, and traditional channels for a cohesive brand presence.
- Discover creative storytelling techniques to enhance customer engagement and build lasting loyalty.
Sales/Floor Manager:
- Gain insights on creating a memorable dealership experience that attracts and retains customers.
- Learn how to enhance customer engagement through AI-driven tools and automation to boost satisfaction and loyalty.
- Discover new strategies for aligning sales efforts with marketing and service to create a seamless customer journey.
Used Car
Manager:
- Discover strategies to optimize acquisition processes and grow revenue from used operations.
- Learn how to build internal acquisition channels to reduce dependency on auctions and drive profits.
- Gain insights into utilizing advanced technology and data analysis to enhance used car operations and profitability.
Internet
Manager:
- Explore the role of AI and automation in creating personalized, efficient online customer experiences.
- Learn how advanced marketing solutions can boost online lead generation, engagement, and conversions.
- Discover strategies for integrating online and in-store customer journeys for a seamless buying experience.
Location
Oracle Park
San Francisco, CA
Oracle Park is a scenic waterfront baseball stadium in San Francisco, California, and the home of the San Francisco Giants. Opened in 2000, it is renowned for its breathtaking views of San Francisco Bay and the iconic right-field arcade along McCovey Cove.
With its classic design and passionate fan base, Oracle Park offers an unforgettable game-day experience. It has hosted multiple World Series games and other major events, solidifying its status as one of the most picturesque and celebrated ballparks in Major League Baseball.




What Dealers Are Saying
The best dealership event I’ve ever attended. The speakers were top-notch, and the networking was invaluable!

John D.
General Manager
I walked away with real strategies that made an impact on my dealership immediately.

Sarah K.
Dealer Principal
This seminar gave us practical strategies we could use right away. A must-attend!”

Jordan H.
Marketing Manager
This is NOT just another conference.
This is a game-changing experience designed for automotive leaders like YOU!

Exclusive Bonus for Attendees
Exclusive Bonus for Attendees